Can you distiguish the the psychological aspect of a brand from the experiential aspect?

The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product. At Glue Store we take note of these when we search the globe to bring you the best of brands. See the brands