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This Is Normcore: A Guide to Normcore and the Joys of Stylized Blandness

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THIS IS NORMCORE: A GUIDE TO NORMCORE AND THE JOYS OF STYLIZED BLANDNESS BOOK by DOG 'N' BONE


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Throw out those leopard-print leggings; ditch your custom fluro Nikes. You won;t need such items where you're going...on a journey into the Norm.
This is Normcore offers advice and guidance for all aspiring Norms, explaining what defines normal, how to be normal, and the icons and idols of an average Normcore aficionado. Soon you'll be joining the rest of the Norms in rocking a turtle neck, discovering the joys of the fanny pack, decorating you home with flat pack IKEA furniture, and watching inoffensive comedy re-runs on a regular basis.

Jo Hoare is Style Editor for heat magazine. Having disdain for some of the more risible fashion fads is pretty much her favourite thing. Jo is based in London, UK and this is her first book for Dog 'n' Bone.
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