EXCLUSIVE: THE IT BAG | FJALLRAVEN BACKPACKS

Glue Store exclusively welcomes Fjällräven to Australia.

From the off-duty Models backstage at the International Fashion Weeks, the adventure seeking global nomads to the trendy streets of NYC, this classic unisex it-bag that has been spotted on all the cool guys and girls all over the world has just arrived!

Fjallraven Backpack - Grey

Hailing from the always stylish Country of Sweden, this brand’s worldwide fan base consists of some of the best dressed trend-setters of the world, that includes Zooey Deschannel, Tilda Lindstam, Elle Fanning, Orlando Bloom, Mia Wasikowska and Kristen Stewart just to name a few. It’s eye catching shape, size and colour captures the attention of all who see it so it’s no wonder that when it comes to scouting out the best dressed on the streets, superstar Photo Journalists like Adam Katz Sinding of Le 21ème and Caroline Blomst of Carolines Mode have a keen eye on this bag – which we can see below.

Fjallraven Backpack - Black

The Fjällräven Kånken is the ultimate must-have backpack that effortlessly nails the utilitarian trend, by being both functional and practical with an added retro twist thanks to it’s quirky arctic fox logo and array of different colours. It was originally launched to assist in preventing back problems with Sweden’s school children so they designed the Backpack to be lightweight and simple yet still have the durability to be used regularly, as well as spacious enough for the everyday essentials – which are always important factors when it comes to committing to any sort of hand bag!

Fjallraven Backpack - Black

Fjallraven Backpack - Black

Whether it’s for uni, school, work, weekend getaways or general every day use – a backpack is the perfect accessory that enables you to carry the entire contents of your whole life (for all those ‘just in case spares’ and ‘what if I might need these’ moments!) more comfortably and more efficiently. The design has been unchanged since 1978 and is the original Kånken bag, clearly indicating that this timeless favourite can run the mile, making it a a definite tried-and-tested staple for every bag-drobe!

Got a laptop, tablet or some important papers you need to carry? No worries! there’s an interior sleeve section inside that they can be neatly slot into.

Need something to be easily accessible when wearing your backpack? Lucky for you this thing has side pouches and a front pouch with a zip closure!

Don’t always like to carry your backpack on well, your back? Rebel against the norm and say hello to convertible straps so you can easily carry it like a daytime handbag whenever you wish. This bag has it all.

Fjallraven Backpack - Grey
Fjallraven Backpack - Black

 Did we also mention that the Kånken is the first backpack in the world to offer climate compensation? Back in 2008 this happened and ever since then they have been offsetting all emissions resulting from the production and transport of Kånken backpacks that may have any climate impact. Making it stylish, practical and environmentally friendly – we’re seriously beginning to think we may have found the perfect bag, just quietly.

Fjallraven Backpack - Yellow

Fjallraven Backpack

Now for the hard part – picking a colour!

Shop Fjallraven now instores or online here. Exclusive to Glue Store.

Image via Le21eme / Carolines Mode / hannabeth / mybag

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