Get to known the guys behind the brand.
Names:Daniel Oliver, Damien Horan and Lee Thompson
Tell us a bit about Assembly Label: In 2011 we started our Label to make minimal basics for a coastal lifestyle. We always pushed to use more premium fabrics to what was offered in the market but keep the price really inclusive. After some success and a lot of learnings from the Menswear range in 2014 we launched Assembly Womens with the same ethos as the Mens. Assembly is all about timeless design, a relaxed style and premium quality.
Describe your Personal Style:Rushed, simple and relaxed.
What inspired your Latest Collection:Laid-back beach days, Summer at it’s best.
Do you have a Muse for the Brand that you can take inspiration from continually or anyone/anything in particular that inspired your latest collection:Our coastal surrounds are a constant inspiration for our ranges, everything revolves around this, the music, the design & the people.
Being a Sydney based brand, how has your Environment / Coastal Lifestyle influenced your designs and aesthetic and in what elements:The easy going lifestyle & attitude for which Australia is well renowned, particularly on the coast plays a big part in our design. Comfy, relaxed fits, simple easy to wear silhouettes & subtle washes thatwork well for transitioning between the city and the sand.
What are the current must-have items from the latest range:
If Assembly Label was a location where would it be:Byron Bay.
If Assembly Label was a food what would it be:A Coconut.