We all have a unique story when it comes to our favourite pair of jeans that relate to a moment, event or memory of a point in time when we've worn them.

This is the inspiration for the latest Levis campaign. Levis has given a selected group of creative individuals from all over the globe the opportunity to tell their stories and how they live their life in their favourite pair of jeans and the journey they've taken them on.

The Live In Levi's Project was created to act as a platform as a part of a global campaign to document and combine the unique blend of stories within social media and give others the chance to interact with the product online. Showcasing the experience of real people, Levis teamed up with musicians, tattoo artists, barbers, street performers and bloggers to show how they live, work and play in their denim.

Shop Levis now here.

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