Pharrell x adidas Originals | Fifty Shades Of Pharrell


“Don’t choose to play drums because I chose to play drums. Don’t choose to sing because I chose to sing. Don’t decide your style based on my style, or anyone else’s. What makes us all individuals is that we can choose for ourselves. Your choice is as important as mine.”

And so begins the inspiring advert for the Pharrell X adidas Supercolour Superstar Collection. It’s no secret adidas teams up with the world’s greatest talent to reinvent classics, but this time the acclaimed pioneer has truly broken the mould.

It’s clear, Pharrell Williams knows the importance of a statement piece to create a sense of individual style. Do we need to mention the Vivienne Westwood Grammy’s hat? And to celebrate the 45th anniversary of the iconic adidas Superstar sneaker, the fashion icon has splashed this sense of individuality all over its latest collection.

The timeless basketball silhouette has been transformed via a colourway of an incredible 50 shades, of which many are available right here in Australia from Glue store! The rainbow collection truly offers the chance to choose a pair of sneakers to suit your own personal sense of style as well as your various looks and moods. Because, as everyone knows, a true superstar should not be confined to the ordinary. A true superstar shines when they're allowed to be original and freedom of expression is encouraged.

Pharrell said, “Supercolour is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”.

As wonderful as this collection is, it does bode the question: ‘how on Earth am I ever going to choose?!!’