Puma's new brand ambassador is none other than "Abel Makkonen Tesfaye"or you might know him as THE WEEKND.

The Weeknd features in Puma's new campaign video "Run The Streets".

Promoting the new IGNITE Limitless sneakers which have dropped into YOUR neighbourhood Glue Store instore and online now!

The Ignite Limitless is stylish, comfortable and tailored for get up and go city lifestyle.

The sneaker is ample ready for casual street hangs and any workout with it's performance enhancing design aspects including Puma's IGNITE FOAM midsole, protective stability cage, forefoot strap and four way stretch neoprene clamshell construction.

Check out these shots from the campaign!