Pharrell's latest Collaboration with denim powerhouse G-Star Raw has arrived! As the Creative Director of Bionic Yarn, Pharrell Willams has teamed up with G-Star to bring you the exclusive collection titled 'Raw For The Oceans'. The latest project had a strong focus on designing a denim collection using textiles made from recycled marine plastic and creating sustainable and eco friendly apparel, helping to reduce the impact plastic dumping in the world's oceans. The collection consists of a selection of jeans, hats, jumpers, tees and bomber jackets that are completely made of fabrics constructed from recycled plastics.
“Making fashion that considers the planet, considers water and considers the people who consume it, that’s a good day at work for me.” - Pharrell