Next up is General Manager of Brands, Helder with his extravagant (and still growing!) Sneaker collection of 300+ sharing what is a part of his #sneakerrotation and what he looks for in the perfect pair.


Helder Image


Name? Helder Borges

Role at Glue Store? General Manager - Brands

How many pairs of Sneakers do you own? About 300!

What is your favourite pair? The Adidas x Stan Smith Sneaker

What do you look for in a pair of Sneakers and what makes a good pair? Time, I’m a bit of an old school nut so I love heritage classics, Puma Suede, Adidas Gazelles, Onitsuka Tiger Vintage Corsair so any real 1to1 releases really get me going. I also love to see old styles being brought back to life with a bit of fresh tech in them.

3 pairs of Sneakers everybody should own? You should have a pair of Old School Courts, Converse High Tops, A box fresh pair of clean white Adidas Stan Smith and a light weight Racer from Asics to travel in for hyper speed.

Top 3 Sneakers from our Latest Collection? Le Coq R900 Monochrome, Adidas Superstar in Black, Converse Jack Purcell.

Where was your best Sneaker find? In Tokyo Japan at a Flea Market I bought a pair of Adidas Super Star Snake Skin Sneakers

What pair of Sneakers are you wearing right now?Le Coq LCS900

The one pair that got away? The Nike Huarache Tipple black

Screen shot 2015-02-12 at 6.11.45 PM