Superga x Alexa Chung | Your New Favourite Shoes

Superga team up with Fashion darling and style icon Alexa Chung.

Known for their extensive sneaker range, Superga has climbed to the top of the footwear chain.Back in 1911, the brand was established in Turin, Italy, through the vision of an Italian designer, Walter Martiny who started making his way through the sneaker industry with tennis shoes.

He started with the production of rubber-soled footwear which only featured the simple Superga logo. Fast forward to 1925, the brand has launched one of their most iconic sneaker models ever - the popular 2750 model, which featured improved fit and vulcanised rubber sole.

After the World War II, Superga has merged with another firm called Pirelli and significantly increased both production and tennis shoe range. During the 1970s, the brand was already considered as one of the leading sport shoe manufacturers, while in the 1980s their range was further expanded to clothing.

Today, the brand offers their popular sneaker range across all continents, bringing back the classic tennis shoe-inspired silhouette in simple design and high quality.

This time, Superga brings us hot new shoe models and trends with their ultimate collab with one and only - Alexa Chung.

Superga x Alex = The Dream Colab

Praised by designers, brands and fashion experts all around the globe, Alexa Chung is one of the biggest and most original influencers in the fashion world. Over the years she has collaborated with heaps of famous brands and inspired many fashion designers with her distinctive and unique personal style.

From Vivienne Westwood, New Look, Pepe Jeans and Lacoste to DKNY, Stella McCartney and Tommy Hilfiger, Alexa has been modelling and collaborated with all major labels and names in the fashion game.

Her tomboy style and authentic look frequently place her on best-dressed lists and inspired many designers, including the one and only Karl Lagerfeld.

In 2017, Alexa launched her eponymous label called ALEXACHUNG with a goal “to create great clothes for great women”.

Since 2011, Alexa was announced as the face of Superga in their 100th-anniversary campaign.

Now, Alexa combined her tomboy, edgy style with timeless Superga designs. Combining New York and Parisian vibes with contemporary streetwear, Superga and Alexa bring you the ultimate shoe designs of 2018.

New York Edginess

Big city lights, leather jackets and hot coffee - that’s what’s New York all about. Superga x Alexa collab brings you the true scent of New York fashion trends.

Featuring chunky soles, this bowling-inspired shoe range brings back the true 90’s vibes. Perfect addition to your street style, these shoes will take your outfit to the next level.

Mixing elegant design with rough edges, Alexa and Superga managed to come out with shoes that can still be incorporated into your daily style.

Coming in black and oxblood colourways, these shoes will become the staple of every day, edgy casual wear.

Toss on your leather jacket and jeans or wear them with your favourite checked dress for the ultimate boss babe style.

Parisian Romance

Bringing out the Superga’s classic design, this range combines Alexa’s effortless casual style with the tennis-inspired silhouette.

Channelling historical Superga heritage design, Alexa has incorporated her unique style and authentic taste with classic tennis shoe footwear.

From black and white classics to cream and mustard shades, these sneakers will be the perfect addition to your everyday style.

Think business and smart casual - match these sneakers with anything from your workwear to off-duty gear.

From shorts, jeans and track pants to skirts, trousers and blazers, this timeless design will be stuck in your wardrobe across all four seasons.

Bring out your supermodel vibes with these Alexa inspired sneaker range. Shop Superga online or instore now.