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The MINKPINK Label was founded by designer Rachel Evans who set out to address a gap in the Australian market for well-designed but affordable fashion.

Evans told Vogue, "We love to dress the everyday girl on the street, the one just like us who can't always afford designers but doesn't think that she should look any less amazing because of it."

Despite a firm following from the likes of Whitney Port and the Kardashian sisters, and the label's continued international growth from London to New York, MINKPINK is a brand which is proud to be Aussie born and bred!

Evans says, "The MINKPINK attitude is based on the Australian girl's approach to fashion. Think Abbey Lee Kershaw, Jessica Hart and Isabel Lucas. These girls definitely know what's going on in fashion; they pick and choose from the trends and work it back with their own personal twist.”

MINKPINK encourages its customers to "be brave and free", and will equip you with inspirational, original pieces that allow you to create your own individual looks.

From matching co-ordinate sets to swimwear and sunglasses, MINKPINK has evolved into a brand that offers the everyday fashion-conscious girl everything she could ever need, at a price she can afford.