Step Up Your Sneaker Game with New Balance: 117 Years of Comfort and Style
If you’ve been following sneaker trends even sporadically these past few years, you would have seen a certain timeless, greyscale sneaker everywhere from the catwalk to the coastal path, to the office. New Balance has been around since 1906, but after cropping up on catwalks, its versatility has become a catchall for everyone young to old. Worn by Steve Jobs and Kaia Gerber, and now you, discover our New Balance range at Glue Store.
Forging a Beginning
Founded in 1906 by William J. Riley, New Balance designed and produced arch supports and shoe accessories for blue collar workers. In the 1960s they started producing their own sneakers, and innovated by incorporating orthopedic nuances into their products. The brand quickly became popular with runners and athletes, thanks to their high-quality, comfor