Introducing DOUCETTE, the unisex sibling of BY JOHNNY. The word Doucette is French, meaning sweet or gentle. It's often used as a term of endearment - ma doucette translates to "my sweet one." (this softness is where the irony begins) DOUCETTE lives in the tension between sweet and sharp, with a playful, irreverent creative lens that's high impact low fuss. Bright days ahead, DOUCETTE.
