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Introducing REPRESENT

Represent is a British luxury streetwear brand founded in 2011 by brothers George and Mike Heaton.

Represent is known for its high-quality, meticulously crafted apparel that blends streetwear aesthetics with luxury materials. The brand evolved from a college project of hand-screen-printed t-shirts to a major international label.

Represent has also launched notable collaborations, such as a well-received partnership with Metallica and an upcoming one with Oasis.

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We recently shot a campaign for the launch of the collection in glue...

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Shop their best selling 'Owners Club' Hoodie and launch collection.

THE COLLECTION.

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