With origins leading back over 240 years to 1774, it's no surprise that Brikenstock are the undisputed world leaders in comfortable footwear and sandals.

The secret behind the comfort felt in a Birkenstock sandal is the moulded footbed insole, which was first developed in 1896.

In the century since, the footbed insole has been refined and perfected to what we know and love today.

And today, the ol' Birkenstock has well and truly broken in the mainstream. Loved by trend-setting fashion elite like Alex Chung, Heidi Klum and the Olsens, these humble sandals are not out of reach for everyday folk like you and me - and with slip-on sandals and slides trending harder then ever before, there's never been a better time to get in on it!