4 Must-Have Nike Sneakers for Winter 2021
Nike is an American institution of sportswear and (of course) sneakers. After launching in 1971, it took less than 10 years for Nike to attain a 50% market share of the US athletic shoe market. Today, Nike's iconic "Swoosh" is instantly recognisable, and the phrase "Just Do It" is widely considered one of the top ad slogans of the 20th century.
Designed by Bruce Kilgore in the early 1980s, the Air Force 1 was the first ever basketball shoe to feature Nike Air technology, and ushered in a new era in sneaker culture history. Almost 40 years since their release, the Air Force 1 is an undisputed style staple all over the world. To make sure they're always fresh, Nike keep a tight leash on Air Force 1 releases and availability - so get them while you can!
Launched in 1972, and becoming an instant classic, the Nike Blazer's enduring popularity is down to it's streamlined unfussy design. With an aesthetic reminiscent of old-school b-ball, this style comes in both high-top and low silhouettes that look good with any 'fit.
NASA aeronautical engineer Frank Rudy is credited with bringing Nike the idea of adding an air cushion to the sole of their shoes. Nike designer Tinker Hatfield took this NASA inspo and created the Nike Air Max 1 in 1987, and just like that one of Nike's most recognisable design motifs was born!
The Waffle One is a brand new silhouette from Nike that is leading the next chapter in Nike's innovation playbook. The Waffle One features a sheer mesh upper with suede overlays, leather Swoosh logos on the sides and exposed stitching around the ankle collar. This is one future classic you don't want to miss out on!