DR MARTENS
Dr Martens boots were born in the 1950s out of a partnership built on the desire to reinvent the wheel; to break constraints and create something unique. A British-based family answered an advert put out by German University professor who wanted to create a “revolutionary new air cushioned sole”. For years the shoe survived as a working man’s boot whilst popular culture caught up with the Dr Martens founders’ vision.
As the skinhead culture took off in the late 1960s so did the Dr Martens boot. Obsessed with a desire to pay homage to the British working classes, the skinhead generation based their style around the dress sense of the working man. The Dr Martens boot was without doubt perfect for the movement. It was at this point that everything changed for the brand and its influence on youth culture exploded.
Pete Townsend, of the legendary band The Who, soon took to the stage donning a pair of 1460’s Dr Martens to highlight his strong affiliation with the working classes. It was a stab to the heart of youth culture, a move which kick-started a complete revolution for the brand
Dr Martens, or simply Docs as they're affectionately known today, have been a huge part of youth culture ever since, as each movement or trend fades, the Dr Martens boot stands strong.