WHAT ARE ABRAND JEANS KNOWN FOR?
Inspired by all things denim (and denim-adjacent), this Aussie denim label has a deep respect for the history of jeans, and has this at the centre of their designs. Combining street style with art, music and photography, Abrand create unique and timeless styles that become beloved wardrobe staples.
The Abrand philosophy is built around three symbolic principles: Fit, Finish and Fabric. Represented visually with their triangular logo, the team at Abrand stitch a reminder of their design principles on every piece of denim they create.
These three Laws Of Denim demonstrate the brand's true devotion to the art of creating styles that transcend fashion and have a focus on originality and timeless style.
WHO HAS WORN OR WORKED WITH ABRAND JEANS?
With over 6 million Instagram followers, Victoria's Secret model Josephine Skriver is just one of the many prolific trend-setters who wear their Abrand jeans with pride. Josephine even collaborated with the label in 2019 on a limited-edition collection that featured on-trend 90s silhouettes.
Josephine Skriver isn't the only fashion aficionado to fall in love with Abrand - Hannah Perera, Lauren Wheatley, Jess Hobson and Teresa Vu have all stepped out in their fave Abrand denim.
ARE ABRAND JEANS ETHICAL AND SUSTAINABLE?
From the outset Abrand Jeans create products designed for longevity, not just one season.
Three By One, the company behind Abrand Jeans, are passionate about working with denim mills that make sustainability a priority. One of their partners Neela Blue have built a state-of-the-art, vertically-integrated LEED Gold-Certified denim mill with sustainability at its core. Neela Blue also carry certifications to Oeko-Tex Standard 100, the Global Recycling and Organic Content Standards as well as GOTS.
Abrand Jeans do not use real fur, exotic skins or hair from the Angora rabbit in any products. If there are any animal-sourced materials in one of their products, Abrand ensure they are always by-products of the food industry.
WHERE IS ABRAND JEANS FROM?
Abrand Jeans was born in Melbourne, Australia. Launched by Aussie denim house Three By One, Abrand has created collections with impeccable fits and a street-style influences for customers here and around the world.
WHEN DID ABRAND JEANS LAUNCH?
Abrand Jeans was founded in 2013, and is still young by fashion industry standards. This youthful exuberance flows through everything they design and has become synonymous with their brand.