CALVIN KLEIN CK UNDERWEAR
Calvin Klein has been setting trends for decades, but it wasn't until the 1980s When the brand launched their vision for the future of underwear.
In the 30 years since CK Underwear has become the most popular underwear manufacturer in the world, and a global household name.
Off the back of CK Underwear's instant early success, the 90s brought about the patented boxer-brief hybrid design. This ground-breaking style has even been named one of the greatest apparel revolutions of the century!
Actor Mark Wahlberg (then known as rapper Marky Mark) appeared on billboards and ads across the world wearing Calvin Klein briefs.
The classic monochrome logo waistband became a style staple, and waistbands suddenly dropped lower in response to this trend phenomenon, so guys could show off their CKs.