Inspired by grunge and vintage fashion fundamentals, The People VS. was born from a desire to produce quality styles and develop signature hand-feel and detail-oriented concept.

Combining music, art, surf and street culture, The People VS. spirit was authentic and original from the early days.

The brand started as a small boutique shop, hidden in the alleys of Bali while experimenting with innovative printing, washing and dying techniques.

Relaxed and laid back, The People VS. opened two concept stores in Bali and Bondi Beach followed by retail stores across Australia, Japan, New Zealand and Asia.

Combining streetwear with retro surf-punk styling, the brand wraps it all with rock nostalgia and brings you show-stopping styles that you can wear across all seasons.

Translating the story of the streets and people, the brand creates vintage-inspired styles that serve as fashion fundamentals.

Made from carefully selected materials, all styles are easy-to-wear while still being authentic and unique.

From cropped tees and dresses to men's shirts and shorts, The People VS. has your contemporary street style covered.

Browse our The People VS. range to find your favourite styles!