Introducing SNDYS: The Bold Brand Redefining Women's Fashion
SNDYS was born from a love of fashion, family, and adventure. Co-founders Melanie Purcell and Lauren Gocher, two close friends from Sydney’s Sutherland Shire, created the brand out of their shared passion for creativity and self-expression. For both women, Sunday was a special day—a day of newness and spending quality time with loved ones. This concept inspired the name SNDYS (pronounced “Sundays”), and it reflects the brand's commitment to infusing every piece with the spirit of adventure, creativity, and family connection.
More than just a day of the week, Sunday represents a lifestyle: relaxed, free, and full of possibilities. This ethos is evident in SNDYS' designs, where you’ll find both effortless, laid-back pieces and bold, statement items that empower women to express themselves. The founders’ vision was to make every woman feel confident and beautiful in her own skin, without needing permission to show her style. As a result, SNDYS has not only embraced fashion trends but has often been at the forefront of creating them.
From Sydney to the World: The Rise of SNDYS
SNDYS has quickly grown from a local favourite in Sydney to a global brand, stocked by major retailers around the world – and now Glue Store. With a strong online presence, the label has become synonymous with chic, feminine clothing that offers something for every occasion. What sets SNDYS apart is its ability to blend timeless, classic pieces with cutting-edge trends. From lounge sets to floral dresses, the brand caters to women who want both comfort and style.
Whether you’re browsing for a new staple or a standout dress for a special event, SNDYS offers a wide range of styles that allow you to effortlessly transition from day to night. Their collections include everything from elegant outerwear to versatile wardrobe basics, all designed with the modern woman in mind.
Fashion with a Purpose: SNDYS’ Commitment to People and the Planet
In a world where sustainability and ethical practices are increasingly important, SNDYS doesn’t shy away from its responsibilities. The brand takes a holistic approach to creating a positive impact through two main pillars: “For the People” and “For the Planet.”
For the People: Building Community
At SNDYS, community engagement is at the heart of their mission. Every month, the brand partners with different charities to support causes that align with their values. Whether it's raising funds for disaster relief or helping those in need, SNDYS’ charity work reflects a deep commitment to giving back. For example, in response to the devastating bushfires and floods that hit Australia in 2022, SNDYS organized raffles and donated clothing to affected communities. Their efforts raised over $8,000, showing that the brand is not just about fashion but about making a tangible difference.
For the Planet: A Commitment to Sustainability
Sustainability in fashion is no longer an option – it’s a necessity. SNDYS is fully aware of this and is actively working to reduce their environmental footprint. The brand is committed to making thoughtful choices about the materials they use, with a focus on incorporating more natural and recycled fabrics into their collections. The fashion industry generates significant waste, with approximately 260,000 tonnes of textiles ending up in Australian landfills each year. SNDYS has taken proactive steps to combat this issue by encouraging customers to repair faulty garments rather than discard them. They even cover the cost of these repairs, promoting longevity and reducing waste. Additionally, the brand has adopted a demand-based purchasing model, ensuring they only produce what is needed, which helps minimize deadstock and overproduction.
Style for Every Woman: What to Expect from SNDYS Collections
At its core, SNDYS is about creating versatile pieces that fit seamlessly into every woman’s wardrobe. The brand’s clean, minimalist aesthetic lends itself to capsule wardrobes, where every item is carefully curated to be a timeless staple. SNDYS pieces are designed to be mixed, matched, and styled in countless ways, offering endless possibilities for women to express their unique sense of fashion.
If you’re looking for foundational pieces to build your wardrobe, SNDYS is the perfect place to start. Featuring essential items like cropped tees, ribbed dresses, and linen shirts in neutral tones that effortlessly complement any wardrobe, SNDYS design their pieces to be versatile, comfortable, and effortlessly stylish. Whether you’re running errands or heading to brunch with friends, these pieces offer the ideal blend of functionality and fashion.
SNDYS also curates a selection of statement pieces for those moments when you want to stand out. Whether you’re looking for a mini, midi, or maxi dress, SNDYS has something to suit every occasion. Their figure-hugging midi dresses and backless designs are perfect for a night out, while their floral maxi dresses are ideal for a summer getaway.
SNDYS’ tops also deserve a mention. From strapless and corset tops to long sleeve and tie-up designs, there’s something for every style and season. These tops can easily be paired with jeans, skirts, or trousers, making them versatile pieces that can be dressed up or down.
Achieving the ‘It-Girl’ Look with SNDYS
SNDYS has become synonymous with the clean-girl aesthetic – a look that is polished yet effortless. Their range of minimalist silhouettes and neutral tones makes it easy to achieve this coveted style. Whether you're drawn to their sophisticated knitwear, relaxed loungewear, or bold dresses, SNDYS makes it simple to curate a wardrobe that feels both fresh and timeless.
At the heart of the brand is the idea that fashion should be fun and empowering. SNDYS gives women the tools to express their personal style with confidence, allowing them to experiment with trends while staying true to themselves. Each piece is designed with versatility in mind, offering endless possibilities for styling and self-expression.
Why SNDYS is the Brand You Need in Your Wardrobe
SNDYS isn’t just about following trends… it’s about setting them. With their bold designs and commitment to ethical practices, SNDYS represents the future of fashion. Whether you’re looking for everyday essentials, statement dresses, or versatile tops, SNDYS has something for every woman and every occasion. We’re confident that SNDYS will become a staple in your wardrobe, just as it has for women around the world. So, why wait? Explore the collection today and discover what makes SNDYS a standout in the world of fashion.