You Can Now Get Your New Balance Fix at Glue Store
You heard it here first, New Balance is dropping at Glue Store. But the brand which is recognised for one of the most popular sneaker silhouettes of the past few years has a much longer history of cutting-edge shapes and fits for sneakers on the market.
In 1906, William J. Riley founded the New Balance Arch Support company and soon after began flogging orthopedic footwear and inserts as a travelling salesman. This was the first in a series of events that would give New Balance the edge over their competitors.
Coming from the corporate, buttoned-up universe of orthopedic footwear, more than a hundred years later New Balance has emerged into the world of streetwear and hype sneakers, but not in the way that you’re thinking.
First they conquered the marathon. In 1976 New Balance introduced their now-iconic “N” logo as well as their new system of product names, which were unique model numbers to convey that each style was designed for a different purpose. The number would denote the activity the shoe was designed for and its key features such as speed and stability. That same year Runner’s World Magazine voted the 320 the best running shoe in the market.
Weathering the ebb and flow of trends, New Balance has always been embraced by those among us who are practical enough to know a comfortable shoe when we see one, and stylish enough to know a muted palette can face up to whatever the trends throw at us.
During the “Dad” trend that took the world by storm in 2017, suburban fathers gearing up to cut the grass or fire up the barbecue were donning their New Balances in the same moment that supermodels were walking the runways in them.
What followed were countless high-profile and drooled-over collaborations with luxury fashion brands as well as streetwear monoliths.
With a focus on comfort first and with fashion capital coming almost by accident, New Balance sneakers allow you a model-off-duty look if you are a dad, and a dad look if you are a model. Catering to narrow and wide fits with heel counters and ENCAP technology for superior cushioning, New Balance has a fit for everyone.
Shop New Balance at Glue Store and receive free shipping*.