Founded in 2009 by the Cormack brothers, the brand was named after the small Canadian town the Cormacks had lived for generations. In less than a decade Herschel has gone global.

Made with the everday traveler in mind, Herschel's collection of bags and backpacks have been thoughtfully designed from scratch.

Combining modern functionality with a touch of nostalgia, Herschel is renowned for their practical details: laptop sleeves, hidden compartments and separated sections for everything you need.

Herschel doesn't do anything by halves, and they are known to say that "if it's not ready, it can wait". This is demonstrated by their design ethos and philosophy built entirely around the word "properly".